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Andrés AlejandroOFFICIALDAVALOSGet the EPUB

INDEPENDENT PUBLICATION · WORKING EDITION 2026

Founder
Playbook.

Fewer ideas saved.
More things that exist.

A playbook for turning AI, creativity and good judgment into products, content and projects you can launch.

Spanish EPUB · one letter a month and occasional notes · unsubscribe anytime

Join Letters, confirm your email, and receive your copy.
EPUB · In Spanish · Free

Explore the contents
Original Spanish edition cover of Founder Playbook by Andrés Alejandro / OFFICIALDAVALOS

DIGITAL BOOK · REFLOWABLE EPUB

THE CENTRAL IDEA

AI is not your advantage.
What you build with it is.

An idea can feel complete long before it solves anything. The work starts when you stop collecting possibilities, choose a direction and take responsibility for what you put into the world.

Build with AI. · Launch with judgment. · Sell with intention.

A GUIDE TO DOING

From clear thinking
to the next action.

Ideas, decisions and tools for directing an AI project without handing over your judgment.

20chapters

30reusable prompts

8worksheets

30 daysan execution plan

Six capabilities for building.

  1. 01

    Choose

    Find an opportunity and clear away the noise.

  2. 02

    Think

    Research, write briefs and preserve context.

  3. 03

    Create

    Direct image, video, voice and narrative.

  4. 04

    Build

    Turn a prompt into a product that works.

  5. 05

    Sell

    Explain an offer and make a clear path to buy.

  6. 06

    Operate

    Run the system, automate and review.

Explore the 20 chapters
  1. 01Manifiesto · Deja de coleccionar posibilidades
  2. 0201 · No seas espectador de tu propia capacidad
  3. 0302 · Tu stack no es tu estrategia
  4. 0403 · La IA no vuelve opcional tu criterio
  5. 0504 · Elige un problema antes de elegir una portada
  6. 0605 · El contexto es parte del producto
  7. 0706 · Escribe un brief, no un deseo
  8. 0807 · Investiga sin convertir una respuesta en una creencia
  9. 0908 · Diseña un universo, no una colección de efectos
  10. 1009 · Diez assets no son diez versiones del mismo asset
  11. 1110 · Dirige el cambio, no solamente la cámara
  12. 1211 · Voz, música y avatares: amplifica sin fingir
  13. 1312 · Del «hazme una app» a una especificación que se puede construir
  14. 1413 · Programa con IA sin tercerizar la responsabilidad
  15. 1514 · Automatiza el proceso que ya entiendes
  16. 1615 · De un prompt a un producto que merece comprarse
  17. 1716 · Viral no significa vacío
  18. 1817 · Tu tienda no es un museo de posibilidades
  19. 1918 · Mil ventas es una operación, no un adjetivo
  20. 2019 · Construye un sistema que no dependa de tu entusiasmo
  21. 2120 · El laboratorio: seis proyectos, seis lecciones

Also included: an epilogue, prompt library, 30-day sprint, worksheets, references and author note. Chapter headings shown above remain in Spanish, as they appear in the EPUB.

INSIDE THE BOOK

Reading is a start.
Trying is progress.

Three real excerpts from the EPUB: one idea, one prompt and one worksheet to put it into practice. These excerpts are in Spanish.

Founder Playbook EPUB cover

Manifiesto · Deja de coleccionar posibilidades

Deja de coleccionar posibilidades

No escribí este playbook para enseñarte a impresionar a una inteligencia artificial. Lo escribí para ayudarte a dejar de depender de la emoción de una idea nueva.


Crear algo que se vea terminado y terminar algo que funcione son trabajos distintos.

Andrés Alejandro in his studio

ANDRÉS ALEJANDRO · OFFICIALDAVALOS

Creating also means
taking responsibility.

Creative director and product builder. His work spans visual editing, music, apps and digital products. This playbook brings together a way to build more with technology while keeping judgment over what we deliver.

Explore the studio

BEFORE YOU START

Clear
answers.

Is it free?

Yes. The EPUB is offered at no cost when you join Letters and confirm your email.

What will I receive?

A reflowable EPUB file. It is a digital edition, not a printed book, and does not include a PDF or audiobook.

What language is it in?

This edition of the book is in Spanish.

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FOUNDER PLAYBOOK · EPUB

Your next idea
deserves to exist.

Start with a decision.
Continue with a system.

Spanish EPUB · one letter a month and occasional notes · unsubscribe anytime

Join Letters, confirm your email, and receive your copy.
EPUB · In Spanish · Free